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Behavioral economics (ISBN 9781138097117)

Behavioral economics (ISBN 9781138097117)

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This textbook introduces all the key results and insights of behavioral economics to a student audience. Ideas such as mental accounting, prospect theory, present bias, inequality aversion and learning are explained in detail. These ideas are also applied in diverse settings such as auctions, stock market crashes, charitable donations and health care, to show why behavioral economics is crucial to understanding the world around us. Consideration is also given to what makes people happy, and how we can potentially nudge people to be happier


  • Mualliflar: Cartwright E.
  • Primary Category: Iqtisodiyot
  • Til: Ingliz
  • Nashr yili: 2018
  • Nashriyot: Routledge,
  • Sahifalar soni: 587